Join +Three°°° | Campaign
The 100% Made in Italy brand of bags and accessories continues on the path of social responsibility with the launch of a charity auction in favor of the populations of Africa and the Amazon.
January 2022. Sustainability, ethics and respect for the planet are the cornerstones on which the new Join +Three°°° campaign is based, started on January 3 and ending on January 13, with the charity auction on the Charity Stars platform.
The initiative was created to tell and share the ethical and sustainable DNA of +Three°°°: a real manifesto of responsibility and respect for the planet, for the people and their work and for the community. A concrete action that once again underlines the principles of ethical, social and environmental sustainability that have always guided the brand: inclusion, gender equality, respect for human rights and future generations and the fight against poverty.
There are two main pillars of the Join +Three°°° project: a charity auction with +Three°°° backpacks signed by Pope Francis and football players Stephan El Shaarawy, Chris Smalling and Henrikh Mkhitaryan, with the aim of raising funds for populations in the Amazon and Africa, and the launch of a new backpack, Join +Three°°°, a symbol with which the brand wants to convey its mission and share the message behind the project.
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